Staff courtesy Excellent
Promptness of service Good
Efficiency of service Good
Competitiveness of charges/rates Poor

Pros: great customer service
Cons: not as competitive on rates

Recommend to potential buyers: yes

Full review
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I have bankeed with the First Trust for 5 years now and have found that while the interest charges and interest paid may be lower than others, they more than make up for it in service. Their internet banking is simple and straightforward as well as extremely accurate.
My father has banked with differing UK banks but was surprised when after opening an account with First Trust that they even remembered his name after a month had gone by when he entered the branch, how is that for customer service. As far as any banking I have done I have not had the problems that I had with others previously and any mistakes have been rectified with apologies and refunds of charges. I cannot recommend them higher than to say all my family now have their accounts with them and are also singing their praises.

More details
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Online - Content/organization of site Excellent
Online - Reliability/speed of site Excellent
Online - Ease of applying for products Good
Online - Investment tracking Good